How can product label design improve your sales? It's not surprising that many companies would like to see an improvement in profit margins when they buy products for the first time. If you're working on improving your marketing results, here are some of the ways that having a professional CTM Labeling Systems designer can help you. But first, let's look at why product label design matters, and how it can help your business.

 

In reality, at least a thirds of product purchasing decision-making relies on product labeling. That s why it s always so important to have your product labels right. Getting it wrong has three major pitfalls: inaccurate translation, cultural clash, and improper compliance with local ordinances. Let's look at each of these individually.

 

inaccuracy refers to mistranslations or mistakes in the spelling or grammar. This doesn't just mean a mistake in spelling or grammar; sometimes it means mistranslation of meaning. In product labeling, one of the biggest mistakes that consumers make is confusing an item's basic meaning with its common application.

 

cultural clash is about other consumers who might not be as familiar with your product labeling, and your company's brand. Consider this: there are lots of brands of potato chips on the market. The packaging for one brand might say "juicy" on one side while "potato" is printed on another side. Many consumers won't be able to decipher between the two since the words are used in different contexts. A good product label should be clear and accurate in both directions, so that all consumers can make a clear judgment about the product.

 

Finally, incorrect product labeling is an issue of safety. If the wrong ingredients are mixed into the wrong product, it may pose serious health threats to the user. For example, you can't mix garlic and onions in pickles, nor can you put alcohol in vinegar. These mistakes would constitute food hazards in many places, and could get people sick without even realizing it.

 

Product labeling can help you avoid legal requirements. However, even with the best product labels, consumers need to be careful about how they choose to read them. Avoiding legal requirements and unintended errors is only part of the battle. You should also keep the contents of the packaging in mind, as well as the fonts, colors, and graphics used to provide good product branding.

 

As you learn more about CTM product labeling requirements and your target market, you'll become more familiar with the elements that can help you meet the regulations. The most common error that manufacturers make is using incorrect fonts and wrong graphics on the packaging. Using the wrong font is an easy way to get your products and company's name confused with other similar products from different companies. On the other hand, using the wrong graphics can lead to confusion, as well as indicate that the product isn't legitimate.

 

With the FDA taking over many of the labeling responsibilities in recent years, it has become necessary for manufacturers to hire language experts and get professional translation done. The use of incorrect or translated terminology on the labels of your products is illegal. By creating an accurate translation and an English to Spanish or English to French translation, you're ensuring that your products are legal in every state where you distribute them. In addition, legal requirements are forcing manufacturers to use internationally recognized ingredients and symbols on their product labels, which may cost more than using more traditional methods. Regardless of whether you want to save money or increase your profit margin, learning a few new techniques can help make product labeling easier, especially if you're shipping to the U.S. You can get more enlightened on this topic by reading here: https://en.wikipedia.org/wiki/Label.